14 April 2023
Profit Light – a Hong Kong based watch manufacturer and brand operation company: the perfect match of innovation and tradition
Calvin believes that businesses should make good use of technology to enhance efficiency and explore more opportunities. The digital “Corporate ID” of RD ezLink enables Profit Light to shorten the approval time of applications for services of banks and financial institutions.

A perfect match of innovation and tradition in response to the current market change

Profit Light Watch Ltd, a Hong Kong based watch manufacturer with over 25 years of history, specialises in the manufacturing and export of premium watches. From the 1960s to 1980s, the local watch industry was internationally acclaimed for its top volume of exports, making it one of the “four major industries” in Hong Kong. In the face of the prevailing ever-changing market, Calvin Cheung, as the General Manager as well as the second generation of the family business, proactively responded and seized the opportunities, leading the company to establish online stores for exploring various markets and sales channels.

 

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As the sole agent of Wolfpoint Chicago Watches, a micro watch workshop in the United States, Profit Light worked with the brand to design watches with unique features integrating modern styles and traditional craftsmanship, which are appreciated by traditional mechanical and quartz watch lovers aged between 25 and 45. These watches are designed and manufactured in Hong Kong, Mainland China, New York and Chicago. By using high-quality materials, such as the internationally renowned Swiss and Japanese movement brands, and finely polished 316L medical grade stainless steel, titanium, enamel and sapphire crystal, the brand actively expands international markets in Europe, the United States and Asia with its competitive products and price.

 

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Profit Light has been optimising and digitising its workflow as well as expanding its business scope. Leveraging its own brand website and international third-party platforms including Amazon, eBay and ZALORA to explore overseas markets, Profit Light managed to develop into a B2C business targeting local and overseas markets. In addition, it uses new technologies such as 3D printing, AI-generated product sketching and design trend projection, which may shorten product cycles, keep abreast with the market needs, and facilitate the business to keep up with the fast pace of digital world.

 

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The first business-focused mobile wallet in Hong Kong supports SMEs to explore extra opportunities

In the process of online sales, Calvin has to apply for a number of new accounts of banks, payment service vendors and financial institutions, which is very time-consuming and inefficient for repeatedly providing same documents to verify the business identity, and the process of application becomes lengthy and complicated. In fact, many businesses face this frustrating problem. Calvin believes that businesses should make good use of technology to enhance efficiency and explore more opportunities. The digital “Corporate ID” of RD ezLink enables Profit Light to shorten the approval time of applications for services of banks and financial institutions.

 

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Besides, RD App features remote account opening of RD Wallet, with the time required to be as fast as one hour^. RD Wallet supports “wallet-to-wallet transfer”, enabling Profit Light to carry out local payment and cross-border trading with instant settlement of funds by using digital wallet transfer. As such, it can better manage its liquidity, make payments and collect money instantly with business customers and suppliers at discounted FX rates and transaction costs. 


*RD Wallet recently kicked off its soft launch and will be operating in full soon. Stay tuned to our news and announcements.   
^It is conditional upon completion of business identity verification via RD App and internal approval of RD Wallet and subject to terms and conditions. The actual time required may vary on a case-by-case basis. 
#Handling fee of RD Wallet waived during the promotional period; excluding handling fees of intermediate banks and receiving banks. Subject to terms and conditions. 

#Ecommerce#Business Strategies#SME Story